The lifespan of a typical car-model typically lasts a half-decade before the car manufacturer spends for a complete redesign unless it’s a Nissan Frontier or Lincoln Navigator. That’s more or less the guideline at Honda when it pertains to the top-selling compact car in the United States and Canada, the Civic.
While the eighth-generation Civic soldiered on for a prolonged six years, Honda sold the preceding seventh, sixth, 5th, and 4th versions of the model for either four or five years. Thanks to a boring style and dull reviews, the automaker spirited the ninth-gen model off of dealership lots after just four years, but not before including additional content and design through an emergency 2013 model year revitalize.
We’re now hearing the present generation– larger than ever previously, radically redesigned for 2016, and a sales leader in a shrinking segment– will not see a full redesign until the 2022 model year. That’s six years. A stretch where automakers will be rushing to hang on to compact-car market share in a land flush with little crossovers.
The production info, offered by a source with understanding of assembly strategies at the Civic’s Alliston, Ontario, assembly plant, suggests Honda isn’t too concerned about remaining fresh. In spite of the segment’s decline, Honda’s sitting pretty.
Two years after the 10th-generation model appeared, the Civic smoothly outsells its second-place challenger, the Toyota Corolla. Its July sales rose 11 percent in the U.S., year-over-year, though sales have dropped 5 percent because of the start of 2017. The general section shrank 5 percent this year.
James Jenkins, American Honda’s public relations manager, wouldn’t discuss the company’s future items. “The 16MY Civic has actually been extremely successful for us, and we’ll always search for a way to make the car better,” he told TTAC.
Benefitting the Civic is a two-year-long rollout of new variants. Launching first with a sedan, the Civic lineup included a coupe and hatchback variant, along with a hotter Si model and the scorching Type R model that began getting here from the U.K. this summer season. The range is the spice of life. However, it also boosts sales figures and concentrates on a car model.
Honda’s popular 10th-gen model offers it a benefit, even in a shrinking sector. As other players pull out (Fiat Chrysler Automobiles) and others dislike staying competitive (Ford’s Focus, due for a date with Chinese production), significant gamers like Honda and Toyota stand to choose up more market share. It helps Honda that the current-generation Chevrolet Cruze and Hyundai Elantra have not captured on as well as their predecessors.
So, if the next-generation Civic isn’t arriving until 2022, it just needs to stage a visual and technological repeat of 2016– not 2012– to keep that big piece of compact car purchasers interested.
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